VIRTUAL RACETRACK - COMPLETE 3D SPEEDWAY FOR PHOTOREALISTIC VISUALIZATION.
Complete speedway including start / finish straight, pit lane and curves.
Equipped with all the traditional features such as curbs, guard rails, road markings, signs, traffic lights, billboards, etc., the state-of-the-art route runs along a marina, includes a city tour, a mountain obstacle course, and a tunnel climb. Modern architecture and a variety of vegetation line the track, illuminated by street and natural lighting. Impressive night scenes can be created.
All the elements can easily be arranged and modified. Whether in combination with a classic car shoot or with CGI cars, whether day or night, any light situation, wet road, rain, mist, everything is possible. Virtual routing for camera, vehicle and light positioning in real time.
High-res models and textures for photo-realistic 3D visualization of trees and shrubs, for any desired season. 3D human figures as background extras (e.g., spectators)
O2-Sky TV COMMERCIAL / TELEFONICA GERMANY
For the partnership of O2 and Sky, the Hamburg communications agency Kolle Rebbe developed a TV spot in which a modern sports stadium provides the visual framework for the protagonists. The task was to generate and visualize a stadium with outdoor furnishings as a 3D model that could be used in the TV spot as well as in the print and online campaign. We designed a modern 3D stadium, which is not only architecturally and structurally correct, but also captivates with a unique and iconographic design.
360° ENVIRONMENT PLAZA
For work in the future, we developed our own CG outdoor environment consisting of a 360° sphere and a 3D model on a 3600 sqm space. By modifying the sphere, different scenarios and light situations (for example day and night) can be created. Interchangeable textures enable applications for real-time visualization as well as the creation of high-resolution print motifs. This allows maximum freedom with regard to perspectives and settings – and thus almost unlimited applications.
AUDI AG / FUTURISTIC PARKING GARAGE
For a series of print advertisements of various AUDI AG car models, we developed a generic parking garage that visually unifies our motifs. We strove for a unique, modern design, where lines create exciting perspectives and classic simplicity provides a beautiful backdrop for the premium vehicles.
Since the motifs are to be newly produced and imported over a longer period of time, a full CG solution was the obvious choice. The model of the parking garage offers space for at least 20 different motifs. It is possible to design the perspectives for each model in real-time visualization. The lighting conditions can easily be adjusted individually for each vehicle.