DB Gold - Bahncard Gold Campagne

AI Boosted Film Production

For Deutsche Bahn’s latest TV campaign, we combined real Olympic legends—Kati Wilhelm, Sven Hannawald, Markus Wasmeier, Gerd Schönfelder, Martina Ertl, and Viktoria Rebensburg—with AI-generated golden moments from winter sports.
This allowed us to build on a foundation of true originals and human performance, enhanced by the creative possibilities of AI.

A huge thank-you to DB, Ogilvy & Territory for their trust.
Together with Ernst Film, Felix Urbauer, and a small, efficient AI/VFX team, we delivered this project in a four-week sprint.

Ai Character Design.

HALBAUTOMATIK created realistic Ai Winter Athletes with their very own BD Gold Gear and Outfits to match the campaign's gold look.

Credits:

Agency: Ogilvy
Creative: Simon Oppmann
AI Consulting: Territory
AI Production: ERNST
Hybrid Producer: Fred Schuler
Director: Felix Urbauer
Creative Director AI: Tobias Aderhold
AI Artists: Tobias Bartenschlager, Marcello Hengelhaupt
DoP: Jakob Süß
Grading: Bernie Greinier

Executive Producer: Thomas Feith
Post Supervisor: Andrej Pavlov
Compositing: Wassili Franko, Maris Polis
Motiondesign: Silvan Baydemir
onSet Editor: Josha Riedel